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Categories: Web Resources

5 Lessons Learned: Businesses

Vital Google Analytics Metrics

The use of Google analytics metrics have overly gained popularity over the years as it helps determine either the success or the failure of a homepage. There is need for thorough acknowledgement of all Google analytics metrics available where one eyes the success of their website. It’s very much possible to meet people who do not even have an idea about these metrics. This article allows you learn more information about Google analytics metrics to consider using.

The first metrics to consider is bounce rate. This metric helps identify the actual number of website visitors who click into a webpage in your website and later leaves without looking for any other webpage at all. In other words, bounce rate analytics metric helps define the number of single page sessions or visitors. You need to consider bounce rate in order to discern whether people find information availed in your website relevant or helpful. The more the single page sessions, the more the adjustments required.

Exit pages is the second metric to consider. Generally, this analytics metric helps define all the webpages opened by people in your website before they ultimately leave. Thus, you can use the analysis to determine the webpage that failed to deliver tremendously to the visitors. The higher the scores recorded for a webpage the more the modifications required.

Average session duration is the third Google metric to consider. This metric helps outline the average time that visitors take in your website. When it comes to identifying the total number of people who enjoy using this website, you should consider this metric. The more time a person spends on your website the more satisfying the website. It also helps determine whether people are reading the posts more so the long form ones. For instance, if visitors spend two minutes in webpage and that webpage has content of 5000 words, then you are assured they aren’t reading. It therefore helps you make adjustments and improve your website.

The last metric covered is average page load time which helps determine the average time that visitors get to wait for a page to load. Therefore, visitors will never tolerate any website that takes ages to open or load. This ultimately helps you identify the average time visitors wait for the site to load. Any time that is beyond 1 second demands website modification.

There are other Google analytics metrics out there but the above four are the most fundamental especially for newbies. In order for you to make changes, you must have irrefutable information about things demanding change. Therefore, use these metrics in order to analyze information and help improve the experience of the people visiting your website.